‘Kangaroo isn’t going anywhere’: The new logo to represent Australiajuillet 1, 2020
It will directly replace the Australian Unlimited logo, which features two boomerangs which depict the shape of Australia.
6168465611001Minister Simon Birmingham reassured Aussies the beloved kangaroo isn’t going anywhere.
“Kangaroos will continue to be a key part of Australia’s marketing and logos from our Air Force to our tourism campaigns, our national airline and our sporting teams,” Mr Birmingham said.
New logo looks like ‘a virus’
The new wattle logo has not been well received. NSW MP Mark Coure took to Twitter to slam the new design.
“I can’t believe they have changed the Australian made logo to look like this, it looks like a virus,” Mr Coure said on Twitter.
“I will be writing to the Australia’s Nation Brand Advisory Council & Trade Minister to reinstate the Kangaroo!”
Mr Birmingham confirmed there is “no change” to the Australian made logo and the kangaroo has not been replaced.
“The Morrison Government is investing $5m to support the Australian Made kangaroo logo,” he tweeted.
Australia’s image gets a facelift
While the Australian Made logo remains, the colour palette will be changed from green and yellow to reflect the deeper gold used in the new wattle logo.
“Australia is inconsistent with its use of multiple logos, colours and narratives, which dilute our brand offering and confuse our potential audiences,” a report by the Nation Brand Advisory Council said.
“This is why we have modernised our national colour scheme with the use of a deep green and actual gold, rather than yellow.”
The decision to redesign the logos will “bring some unity to the way in which we present the nation to the world” Mr Birmingham said.
“The Nation Brand developed by Australian business leaders will simply seek to bring some consistency in how different government agencies, industry bodies, states and territories present themselves at international trade shows and similar events,” he said.